We are headed for a recession (some would say we are already experiencing one, based on where you are & what industry you’re in) so you are likely to be searching for new ways to sustain & increase sales, and Search engine optimization is certainly a great way forward – the most effective way forward, in my experienced however biased opinion, for generating targeted traffic to websites.
Due to the financial climate, you’re also apt to be watching your marketing budget thoroughly – and as a result you will may well be looking for affordable Search marketing services.
While cheap is always preferential, specifically in times like this should there be uncertainty & instability – the cheaper choice is often not the best choice, for a number of reasons, and this is also true when it comes to Search marketing services.
Why Cheap SEO isn’t the most effective SEO
* Real Search marketing services are derived from time & effort, as safe & effective SEO can not be automated – if it’s cheap, it probably means it calls for little actual human time.
* If an SEO service will not involve much actual time & effort – this may mean which simply almost no work is being done, if any – or it may mean that short cut, automated tactics are employed – which at best could mean not much positive impact, but at worst could spell disaster!
* SEO consultants & companies, offer a very valuable service – and earn well because of the benefit they provide. If a company can provide the valuable results that they’re suggesting they can – why would they offer them cheap?
* The simple truth is – you just cannot offer real, safe & effective Search engine optimization services at budget prices, since it involves considerable time & effort – starting with keyword & consumer research, on page optimization, backlinking, quality content creation – most of these are areas of a highly effective SEO service, plus they all require time & effort.
If you’re being offered an inexpensive SEO service, what you’re probably available is one of or a mixture of these :
Online Search Engine Submission Service. Many of the cheap SEO packages are just search engine submission services, they will likely use software to automatically submit your website to hundreds of search engines. Completely pointless. Firstly you only really need to be concerned about the major search engines, another countless obscure search engine listings are just not going to bring targeted traffic. Secondly, you do NOT have to submit your web site to the search engine. Your website will become indexed using the backlinks which are gained to suit your needs by a search engine optimisation consultant, the greater quality the backlink, the quicker your website will probably be indexed on the major search engines like google.
Automated Search marketing services. They are risky, shortcut orientated approaches which will not work for long, should they work in any way. they’re risky because many search engines like google (especially Google) tend not to like cheats & shortcuts, and may penalise your internet site when they discover the shortcut being utilized – in some cases they are going to eliminate the website from the search engine completely!
Other quick solution cheats & shortcuts. There are many quite well known tricks & cheats that employed to work slightly & temporarily. Generally these shortcuts I’m referring to just aren’t effective any further – but, this undapc not stop search engines like google from penalising for this, or even de-indexing your internet site when they discover that you’re using one of those tactics, which will be mentioned in search engines like google terms of service.
In the event you spend £99 (for instance) on SEO, this may seem cheap – and you also may be of the opinion “oh well it’s just a hundred quid, worth a punt, when it doesn’t work nothing lost” but this may not be the case. In case a website that you have already spent hundreds, or even thousands (including taking into consideration your time and effort & effort invested) ends up being penalised by the major search engines – or even de-indexed, then cheap SEO could work out to be really expensive indeed!