Many online marketers or site owners outsource their link-building to a professional link building service. Mostly because creating backlinks takes time and is not quite interesting work. The issue is however, that aside from creating great content and doing basic SEO on the site, backlinking is the most important thing when it comes to your websites ranking. So when it isn’t done right, it can be disastrous for your rankings in the search engines. We all know that bad rankings bring about bad traffic and that results in bad business.
So let’s take a closer look on the key factors every professional backlink building service should have:
High pagerank links.
Search engines count backlinks as votes for your site. The better authority or pagerank this vote arises from, the more authority this backlink gives for your site. Google utilizes a pagerank system which includes pageranks from to 10, being less “important” then a pagerank 10. A backlink coming from a site having a pagerank of 5 has more authority then dozens of backlinks from a pagerank site. This will not mean which you only need high pagerank backlinks, you are doing need to have a basis of pagerank backlinks to make it look more natural to search engines like google. However those which will truly increase your rankings come from sites with a pagerank of 2 to 10. So that explains why a link building service needs to provide you with high pagerank links.
The hyperlinks should have an anchor text.
By an anchor text we mean the clickable or highlighted part of the backlink that is created. This anchor text needs to be your keyword or keyword phrase. In case your backlink fails to have a targeted anchor-text your link will not be that effective SEO wise. The service which you use must always ask you to your anchor text.
Links that have the dofollow attribute.
You can find basically 2 types of attributes with regards to backlinks. The nofollow and also the dofollow attribute. Whenever a link has the nofollow attribute, the major search engines do click this link back to your site, but usually do not pass on the pagerank or authority of this site to your site. Put simply it is really not going that will help you building authority to your site. Backlinks which have the dofolllow attribute do pass the pagerank of the site they originate from and will allow you to build authority in your site. So make sure that the service which you outsource your linkbuilding to builds dofollow backlinks for your site.
Links that are permanently pointing to your website.
Should you pay for let’s say one hundred baclinks, you want to get yourself a hundred backlinks, now and in a couple of months from now. You will find services that produce backlinks on sites that can charge a fee for your backlink following the first month to maintain linking in your site. A very effective method of creating high pagerank backlinks is making blog comments on high pagerank blogs. These comments sometimes get deleted so ensure that if this happens, your link-building service replaces any deleted links the initial month or so.
Provide links that can come from sites with the.edu and.gov extension.
Websites which have the .gov or .edu extension have a high authority by nature. These are mostly educational or government orientated which means there is a high value to the search engines. It can be quite hard to obtain links of such sites so some backlink building services don’t deliver them or charge more for those links. If you can get them inside your package you will possess an additional bonus on top of your high pagerank links.
Usually do not spam other sites in order to produce your backlinks.
You can find services that produce spam comments on blogs to have their backlinks. What this will is produce a bad name for your website plus they get deleted anyway. In the event the service utilizes blog commenting the comments they hedfgl should at the very least reflect on the article they are commenting on in order to really make it look like a regular comment.
Provide a full report from the links they created.
Once you employ a professional link building service they will provide you with a written report from the links that they made for you. The report should contain the url in the sites your links where created, the pagerank of these sites and also the anchor text which was utilized for the web link.
These are the key factors every professional link-building service needs to have so be sure you check along with them should they can provide you with these facilities before you hire them.