Search Engine Optimization Costs can be greatly influenced by answering some elementary questions regarding your business and SEO plans, objectives, and other consideration. Here are a few questions or issues every small business should resolve before engaging a search engine optimization consultant, or trying to implement Search engine optimization themselves:
1.What exactly is the most important priority, objective, or goal that you would like to attain through your online marketing efforts?
Are trying to establish your company being an “authority site”?
Are you seeking to build a community using social media?
Have you been attempting to generate more leads to fill the sales funnel?
Are you are hoping to attract more customers to a retail or physical location?
What is your desired outcome for visitors to your site?
What is your “business model” to your online marketing?
The responses to such questions will affect the internet marketing strategy, approach, or techniques that are best suited.
2. The Large SECRET of Internet Millionaires and virtually ALL Successful Online Businesses…
Actually, this “secret” is painfully obvious – it is among the fundamentals of achieving success online. But, just as major league athletes focus on the fundamentals of the competitive sports, it really is worth highlighting here: TRAFFIC MATTERS MOST – It Really Is A FUNDAMENTAL REQUIREMENT.
To get more specific – targeted visitors is the thing that matters most. Attracting targeted prospects essentially implies that the website visitors to your website already are pre-capable of the extent that you will be presenting these with information that is certainly aligned in what they are looking for. This assumes, needless to say, that this methods utilized to attract them are consistent with seo and search engine marketing best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.
3. How can prospects and customers find you – and how will you attract more?
Which keywords do prospects use when they are doing a search online for which you offer?
Where is the business currently ranked for anyone terms in the search engines?
How competitive are the keywords that you will be currently using to promote your business?
How viable is it that you are capable of rank for anyone keywords soon?
4. What does “Google Page 1 Rankings” actually mean – and how come it matter?
A Google Page 1 Ranking means either that a particular web-page appears on the first page in the natural “organic” Search Engine Results Position (often referred to through the acronym: “SERP”) responding to a look for a particular keyword or keyword search term, OR an advertiser has outbid all the other advertisers to look inside the Sponsored Results.
Google Page 1 Rankings matter greatly because:
81% of individuals search on the internet before making a purchase.
72% of men and women use Google when performing online search.
98% of men and women choose a business on “Page 1” when making a “buying decision”.
Conclusion: In case your business isn’t ranked on the first page of Google’s “natural” or “organic” search results, you will end up passing up on close to 75% of potential prospects, leads, and sales.
Important Note: Recent metrics evidence that people performing online searches increasingly look beyond the Sponsored Results and right to the “organic results” for your information they seek.
5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic remains the fastest method to generate traffic for brand new websites, to test keywords, and to “pump” life into websites which can be stuck on page 2, 3, 4, 5….157…or else not prominently displayed in the search engine rankings….BUT…the value of the bought traffic may be worthless…particularly if it doesn’t convert to sales.
When company owners or webmasters get frustrated using their online efforts, there is frequently a temptation to attempt to make up for lost time by buying traffic from advertising brokers (i.e. the “content network”). As tempting since it is to produce “traffic” fast using this method, it needs to be understood that there are very real risks related to it.
Anyone with a legitimate bank card charging capacity can generate traffic fast. Beware, however, that the traffic generated from a number of these sources is actually a total waste of income. Ask almost anyone who has tried it.
Obviously, Google and Yahoo are making literally huge amounts of dollars by selling this kind of traffic (i.e. paid clicks). In the early days of AdWords and AdSense large amount of savvy online marketers created online advertising empires by functioning as advertising “arbitrage” agents. Within the last many years, however, many of those very same marketers complain of losing vast sums on advertising campaigns.
Caution: If you wish to use paid advertising to buy traffic, proceed carefully – and limit your spending up until you verify that the cost/benefit ratio of the advertising program is inside your accepted tolerances, and expectations.
6. Niche Research – and ways to “re-position” your company online (if needed).
One of the smartest things you can do, and definitely among the first things you need to do, would be to perform some basic market and keyword research. Only by conducting detailed keyword research can you know how you can proceed along with your website marketing efforts. Only after performing keyword research can you see whether you will end up wasting time and expense (and lost-opportunity costs) by trying to promote your business based on words or terms or “keywords” which are either too competitive, not sufficiently searched, or otherwise non-performing.
You can begin to get a sense about all of this for free by using the Google AdWords Keyword Tool.
Start with entering a wide term that relates to your company or niche. Then scan the outcomes for your keywords you happen to be currently using.
Then assess the competition, both in terms of AdWords and in addition in the search engine itself. If the first page of natural SERP results is dominated by major corporations, major “authority sites”, or other stiff competition, then that keyword may be hard to rank for. This is especially true if the SERP effects are for main indexed pages.
On the other hand, in the event the first page of Google returns lots of “inner pages” (i.e. pages which are on the third hierarchy in the site structure, or lower), and should they be not from “authority sites”, but alternatively from blogs or smaller sites, then ranking for those particular keywords may be achievable, and perhaps even easy).
7. Knowing Who Your Online Visitors Are – Capturing Visitor Contact Information for Lead Generation
The single most important missing element from most business websites may be considered a “lead capture form”. It’s hard to think by investing in literally billions of websites published, a lot of websites lack this type of valuable but inexpensive as well as simple-to-implement tool.
Lead capture forms happen to be available for at least a decade. And most of us have grown accustomed to using them – as consumers, or as “subscribers”. You may be reading this article information due to having entered your email address in to a basic lead capture form (sometimes known as a “squeeze form” or “squeeze page”, for the way it really is implemented).
Lead capture forms are generally integrated with Auto responders such as Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
If you are seeking to develop any kind of business intelligence concerning your website visitors, and attempting to build a follow-up rapport along with them, it is very important incorporate lead capture forms to your website.
At most basic level, setting up a lead capture form can be accomplished within minutes.
8. Understanding Web 2. and exactly how Social Media Can be Leveraged to Facilitate SEO and also to Improve Your Business:
Web 2. and Social Media Marketing are incredibly complex and dynamic developments. The easiest way to understand the chance of Web 2. and Social Networking, in terms of how they can help you grow your enterprise is this: Allow It To Be Easier For People to discover You and Whatever You Offer – and expand your circle of influence or like-minded “friends”.
Unlike “web 1.” sites, Blogs are “Web 2. ready” – what this means is that they are preconfigured (generally) to allow for RSS feeds, Social Media Sharing, Commenting, etc.
It’s no secret the way Google (along with other leading search engines like google) rank their search engine results is essentially according to what other people think. It follows that this more and more people who connect to your web site, the more Google will consider jmkuiz site to be an “authority site”, or at least a meaningful site, in a particular niche, or certain keyword terms.
The easiest, cheapest, and just about the most effective things which you can do today to boost your seo would be to add a blog into your website (or ensure it is your website), as well as create meaningful and relevant content frequently (e.g. 4 times every week or even more).