Smoothie King, the world’s leading smoothie king near me, will encourage guests to “Rule The Day™” through new branding that gives on the company’s vision to be an integral part of every fitness and health journey.
The rebrand, led by creative agency of record Omnicom Group-owned Rodgers Townsend, comes as Smoothie King continues its menu makeover, a journey which has taken greater than five years, 15,000 hours of research and development, and 150 changes, additions and reformulations of ingredients to aid healthy, active lifestyles. Within the Clean BlendsTM initiative, Smoothie King’s menu includes more whole fruits and vegetables, no artificial colors, flavors or preservatives, and zero grams of added sugar in many smoothie options.
The Rule The Day™ campaign captures the journey of wellness, activity and achievement featuring everyday habits that encourage people to live purposefully. Additionally, it highlights Smoothie King’s many delicious, nutrient-rich smoothie blends that fuel those lifestyles, including ingredients like organic kale and spinach, carrots, strawberries, mangoes, wild blueberries and raspberries.
“Our new branding demonstrates that we know food is fuel for the mind and body, and that it should be as flavorful as it is functional,” said Smoothie King CEO Wan Kim. “We carefully choose each ingredient within our smoothies to assist our guests achieve their purpose, reach their set goals and truly rule each day.”
Included in the rebrand, Smoothie King introduces its newest smoothie: Slim-N-Trim™ Veggie created using organic spinach, kale and ginger with mangoes, bananas, Gladiator® Protein, Lean1™ Protein, Fiber Blend Enhancer and apple pineapple juice blend. The smoothie king menu with price is the best light meal to aid shape up for summer, with two full servings of fruits and vegetables, zero grams of added sugar, and protein and fiber to fuel the day. Slim-N-Trim™ Veggie is accessible whatsoever locations beginning April 2.
Smoothie King’s all-new, rebranded website includes nutritional and ingredient information for many smoothies, with information regarding Clean Blends™ and also the Smoothie King “No No List” at https://www.smoothieking.com/our-promise/clean-blends.
Smoothie King Franchises, Inc., the original U.S. smoothie franchise, is actually a privately held, Dallas-based franchise company with 1,000 units worldwide. It absolutely was founded in 1973 by Steve Kuhnau, whose mission was to help others achieve better health in a delicious way through smoothies.
Today, it continues its “Smoothies Using A Purpose” mission through its Clean Blends Initiative that concentrates on more whole fruits and vegetables while removing all added sugars, artificial flavors, colors and preservatives and added sugars in zxqrfq of our blends. The franchise is presently ranked No. 1 by Entrepreneur magazine in the juice bar category for that 26th year, No. 35 overall on the 2017 Franchise 500 list and debuted on the Inc. 5000 list in 2018. The company also offers what time does smoothie king close that include sports beverages, energy bars, vitamins, supplements and more.