Recently, an Atlanta personal injury lawyer has been making waves in the blogosphere with a creative new law firm marketing campaign. The attorney, now – and perhaps forever- has become called the “Bald Lawyer.” His billboard campaign has attracted attention not only in the ABA Journal, but in addition on a whole host of other sites, even turning up on the website of a major communications firm in britain. With the amount of widespread positive attention he’s receiving, it seems like clear that his creative advertising effort was a complete success.
Innovative Law Practice Marketing: Standing Out Of The Competition. Law firm marketing is becoming ubiquitous, using a lawyer billboard on every corner and lawyers promising to obtain a fast divorce or even a big cash settlement during every commercial break. Because there is a great deal legal advertising going on, it could be very difficult to get potential customers to sit up and take notice.
Lawyers possess a special challenge to get customer’s to pay attention, since unlike selling a sleek and sexy new car or even a cool new beverage, lawyer’s aren’t selling a life-style. Lots of the lawyers who advertise offer aid to people who usually will become considering their services only when something went wrong, and then for everybody else, their ads will blend in to the background.
Even when someone is seeking a lawyer, clients are likely to have a hard time differentiating between one lawyer’s promise to “get justice” or “get results” as well as the similar promise made by countless others, often all standing in front of the same stock list of law books in the generic law office very popular in legal ads.
Not so for your Bald Lawyer. His eye-catching billboard features the slogan “Injured? Don’t Pull Your Own Hair out!” Below which is a big shot in the lawyer together with his bald head, and also the address for his website ‘MyBaldLawyer.com.”
What Makes The Bald Lawyer Ad Work. The Bald Lawyer ad works and stands out using their company law firm marketing because it is different. It shatters the stereotype in the conservative, unapproachable and uptight lawyer by permitting the attorney to poke fun at himself… yet it does this without undermining legal requirements or even the legal profession.
The billboard also stands apart because it attracts attention and because it provides the reader a memorable image. That image is accompanied by a website directly linked to it, which fixes itself within the viewer’s mind right combined with the image, becoming easy to remember.
Clients who begin to see the bald lawyer ad is going to take more notice from it- even when just for a couple seconds away from curiosity- compared to they would certainly another lawyer ad. This may result in the ad staying in their minds, consciously or subconsciously. Consequently, when they need a lawyer, they might be lured to check out the website they remember from your billboard in which the wvxsug can find out about the services the bald lawyer offers.
Creating Your Personal Innovative Ad. Other attorneys who want to place their law office marketing efforts to a higher level will take a page from the bald lawyer’s book. The ad is a vital reminder that innovation is essential in successful legal marketing, and this by offering clients some way to distinguish you from the competition (preferably a memorable way), it is possible to stand above the remainder.
When crafting your very own marketing campaign, think of the thing that makes you different. What elements of your law practice management or law practice help you to stand above the group and increase the value of your clients? Whenever you can identify something that sets you apart and you could present that something in a new and inventive way, your law practice marketing strategy will certainly be a great success.